Including major grocery retailers, convenience, e-commerce & online, cash and carry, commercial and catering wholesalers, pharmacy, health and beauty retailers and discounters.
Product development
Driving FMCG Growth Through Pricing, Promotions and Portfolio Strategy
Contact our teamAt Robinson Young, we take a strategic, insight-led approach to FMCG product development and lifecycle management. With over 30,000 new products launched annually and 85% failing to gain traction, our expertise significantly increases your chances of commercial success.
Drawing on deep category insight, market data, and retail channel knowledge, we help brands develop and refine products that are relevant, distinctive and commercially sound. By thoroughly preparing and continually reviewing the full marketing mix, we ensure every product is positioned to succeed in a competitive marketplace.
Our experienced Product Managers act as the critical link between internal teams including sales, marketing, supply chain, finance and manufacturing partners, ensuring the product remains at the centre of every decision.
Externally, we monitor market trends, competitor strategies, pricing dynamics and customer feedback to optimise product positioning, market share and long-term profitability. We understand that managing a product’s lifecycle is an evolving process, and our specialist team brings the focus, agility and commercial acumen needed at every stage.
Ready to develop or refine your product offering?
End-to-end service to support our brands
Our partners have enjoyed success across the UK
Unlocking Growth in Convenience: How Robinson Young Helped Bloo Break Through
Household View case study
