Every year over 30,000 new products are launched into the consumer market, unfortunately 85% of these products are unable to get a foothold and subsequently fail. Robinson Young has the experience, knowledge and expertise to dramatically improve your chances of success
By developing, implementing and analysing the product ranges Robinson Young ensures the portfolio is well positioned, performs, remains appropriate and satisfies a demand. We ensure our products are thoroughly prepared for the market and with proper product mangement we increase the chances of the products succeeding. Internally our experienced team are the bridge between sales, marketing, supply chain, finance and our manufacturers making sure the products are at the centre of everything we do.
Externally we analyse the market, trends, competitors, pricing and customer satisfaction to maximise the market share and profitability of the products. Management and development of a product lifecycle is an evolving and fluid process, requiring specialist skills and focus