As the exclusive distributor and Amazon sales support partner, Robinson Young has played a central role in driving Mancave’s retail expansion and digital success.
Since the beginning of our collaboration, we’ve worked hand-in-hand with Aimtru to deliver a full-service solution—covering national distribution, retail strategy, and e-commerce optimisation. Today, Mancave products are available in leading UK retailers including Tesco, Waitrose, Boots, Holland & Barrett and Ocado, thanks to our dedicated sales and logistics teams.
Our Amazon team has been instrumental in accelerating Mancave’s online growth. By managing everything from content optimisation and pricing strategy to advertising and review generation, we’ve helped the brand achieve significant year-on-year growth on the platform. Mancave now enjoys a strong and growing presence in Amazon’s male grooming category, with new SKUs regularly added to meet rising demand.
We also work closely with Aimtru to align retail promotions with digital campaigns, ensuring a consistent and compelling brand experience across all channels. This integrated approach has helped Mancave build a loyal customer base and increase its market share in a highly competitive sector.
“Our partnership with Aimtru is built on trust, collaboration, and a shared ambition to grow the Mancave brand,” said Adam Underwood, Brand and Product Lead for Robinson Young. “It’s been a rewarding journey, and we’re excited to keep building on this momentum in the years ahead.”
