FMCG Brand Marketing and Promotional Support

We Don’t Just Distribute. We Build Brands.

At Robinson Young, we go beyond logistics – we help challenger brands grow into household names. Our in-house marketing specialists and trusted agency partners deliver strategic brand activation programmes that drive visibility, engagement, and long-term sales growth across all major UK retail channels. From brand positioning and campaign strategy to tactical execution and content creation, we support partners at every stage of the journey, helping them seed, scale, and sustain brand impact both online and offline.

Our Approach: Strategy That Drives Results

Every brand activation plan begins with a clear, insight-led strategy. We work with our partners to:

• Define their competitive advantage and long-term brand objectives
• Build structured marketing plans aligned with commercial KPIs
• Track and optimise performance through transparent reporting and analytics

Our campaigns are tailored to the needs of non-food FMCG brands — ensuring relevance, efficiency and measurable impact across every channel.

What We Deliver: Full-Spectrum Activation Expertise

Our marketing and brand activation capability spans both digital and traditional channels, including:

• Digital marketing, including content strategy, influencer marketing and UGC integration
• Retail media partnerships with supermarkets, pharmacies, and online platforms
• Creative execution — from packaging, POS and sampling to experiential activations and charitable partnerships
• Website and content development to support consumer journeys and retail conversion
• Offline media, including print advertising, in-store campaigns and trade promotions

We don’t just deliver assets — we deliver consistent, cross-channel brand presence that translates into sales.

Strategic Insight & Research-Led Planning

Our programmes are informed by market research and category insight. We commission and use data to:

• Refine brand positioning for target categories
• Identify and profile priority audiences
• Validate and optimise channel strategies across health, beauty, household and personal care sectors

We also develop retail buyer decks and brand stories that cut through — supporting listings, category expansion, and long-term partnership growth.

Why It Works

Brand marketing is not an add-on — it’s a central part of our full-service FMCG growth model. By aligning sales, supply chain, and brand strategy, we deliver integrated solutions that maximise both visibility and velocity.