Sales & Account Management

Sales That Go Beyond Selling, Strategic Account Management for FMCG Growth

At Robinson Young, we don’t just sell, we represent. Our highly experienced and commercially focused sales team provides full-service account management across all major UK retail and wholesale channels, with specialist expertise in non-food FMCG and health sectors.

Whether you’re a new entrant or an established brand, we help you secure listings, expand distribution, and achieve long-term commercial success.

Sales Expertise That Drives Results

Our approach is built around the core fundamentals of high-performance FMCG sales:

• Expanding listings and deepening distribution
• Executing effective trade promotions
• Enhancing availability and visibility across channels
• Strengthening in-store compliance and digital presence

We bring a culture of ownership, accountability, and brand stewardship, ensuring that every partner receives the attention, energy, and commercial rigour required to perform in today’s market.

A Trusted, Multi-Tiered Sales Force

Our diverse, multi-level sales team includes National Account Managers, Territory Managers, and a scalable field sales network. This structure allows us to engage effectively at every level, from head office negotiations to store-level execution, ensuring your brand is visible, supported, and always sales-ready.

Our industry reputation speaks for itself: many major UK retailers now recommend Robinson Young directly to manufacturers seeking a proven sales partner.

Complete UK Channel Coverage

We deliver full national sales representation across:

• Grocery multiples and supermarkets
• Online retailers and digital marketplaces (including Amazon)
• Discounters and the convenience channel
• Wholesale (symbol groups, cash & carry, independents)
• Pharmacy, via our specialist team at Powermed Plus, a Robinson Young associated company

Data-Led Sales Planning with Transparent Communication

Our sales strategy is powered by insight, not assumption. We provide:

• Account- and SKU-level reporting
• Accurate, data-informed forecasting
• Open communication with brand owners at every stage
• Strategic input aligned to commercial goals and market trends

We believe in partnership through performance — and we share the data, insights and results that help our brands win.

Creative, Commercially Smart Selling

We don’t just manage accounts – we grow them. Our team creates and delivers tailored campaigns, trade promotions, and visibility strategies to help your products stand out both on-shelf and online. From packaging and POS to sell-in decks and launch campaigns, we blend analysis with creative execution to generate lasting sales impact.