Robinson Young and Damon sign private brand collaboration

Robinson Young and Damon have joined forces to shake-up the private brand offering in the UK

Daymon – the global expert in private brands – and Robinson Young, a large-scale specialist distributor of non-food FMCG products, have joined forces to shake-up the private brand offering in the UK.

UK retailers are among the pioneers of private brand, by taking their strategies a few steps further, segmenting private brand with out-of-the-box innovation and effective price pack architecture in order to use their products to differentiate and build their reputation.

As private brands evolve, future growth will go beyond food products and come from categories across the retail spectrum, including beauty and personal care, pet and household. Daymon’s private brand expertise and Robinson Young’s established relationships with key retailers and wholesalers in the UK market, lends to a natural partnership to exploit these emerging opportunities.