Price Marked Packs: Driving Value and Consumer Confidence

In today’s cost of living climate, consumers are increasingly drawn to Price Marked Pack (PMP) formats, offering clear pricing, visible value, and reassurance in one. According to the Association of Convenience Stores (ACS), 86% of shoppers report actively looking for value and deals.

At Robinson Young, we understand how important this is, and we have built the capability to help brands respond fast, cost effectively, and with precision.

An example of our approach and expertise has been working with the Bloo brand owners. Our team provided strategic advice and identified that the existing pack layout, designed for mainstream grocery, was underperforming in the convenience channel. We introduced a bold, easily legible label for convenience and cash and carry channels and implemented a tailored PMP format via our network of contract re-packers.

The results were significant. Distribution widened, rate of sale in existing accounts soared (some uplifts exceeded 100%), and convenience channel sales grew by 27.7% year on year.
If you want to refresh your brand or category offering with value-led formats that capture retailer attention and drive consumer purchases, find out how Robinson Young can help make it happen.

Our team will help you PMP your brand, ensuring your products are designed to stand out and placed directly in front of value-seeking shoppers.