Robinson Young Launches Outdoor Advertising Campaign
ACE Reaches Millions with a Vibrant Summer Campaign
Over the last 5 months, our in-house Brand and Marketing teams have developed and organised a targeted summer advertising campaign for our brand partner ACE, estimating to reach over 7 million adults in the UK across a 7-week period.
The adverts prominently featured at targeted bus shelters across London, Liverpool, Glasgow, Birmingham, and Leeds, with additional advertising in London Underground stations for two weeks of the campaign.
Advert designs
The team needed to create a campaign that would quickly deliver the key features of the brand to people walking by, waiting for the bus, or travelling through the bustling corridors of the London Underground.
This was achieved by using fun and expressive lifestyle imagery that portrayed the personality of the brand whilst also calling out every parent’s fear with children… stains! All these elements combined created an engaging campaign that stood out and resonated with the key target audience.
Advert placements and locations
The locations of the advertisements were carefully and strategically considered to capture the attention of millions, but most importantly, to be seen by ACE’s key target audience.
This approach ensured that ACE’s message reached the right people at the right time, maximising the campaign investment and ensuring high-quality campaign reach.
Join the ACE Summer Experience
Our in-house Marketing Team will continue to reach out to new and existing customers this summer to help them overcome their stain fears. Follow the journey over on Instagram or Facebook (@acecleanuk).
For stain removal tips, visit the ACE website!