ESMA Convention 2026

Earlier this month, Robinson Young was proud to play a central role in the 48th ESMA Convention in London, with our Chairman, Michael Robinson, welcoming 211 delegates in his role as President of the ESMA International Network. Bringing together leading sales and marketing businesses from across Europe, the event focused on the trends and challenges shaping the market today – from AI and customer loyalty to innovation, disruption and growth.

For Robinson Young, ESMA is more than a networking event. It is a valuable opportunity to share ways of working, discuss market trends and strengthen relationships across the international brand and retail community. Those conversations mirror the work we do every day with brand owners – helping them understand the realities of the UK market, from retailer strategy and route to market through to the execution needed to drive sustainable growth.

Alongside the conference, the Robinson Young team also led UK store visits for delegates, showcasing the pace of change across the retail landscape and the importance of local market knowledge in shaping brand strategy. As both an active member of the ESMA network and a trusted UK partner to brands, Robinson Young is proud to help businesses turn market insight into practical, commercially relevant plans for growth.