WaterWipes Report Strong Growth for 2023

Latest Nielsen data shows that Waterwipes continues to gain market share, growing at 7% year to date against market growth of +3.8% growth.

The Impulse and Convenience Sector, for which Robinson Young distributes, shows even stronger growth. The sector is reporting growth of 10.9% however, WaterWipes has grown 30.1% in 2023. As part of this growth, Robinson Young launched WaterWipes in CJ Lang – SPAR stores throughout Scotland.

Product Development Executive at Robinson Young, Aleksandra Nowak, said “We are delighted of the growth that WaterWipes is showing; not only is the brand significantly growing ahead of the market, it’s growing three times greater than the Impulse and Convenience category. I’m proud of Robinson Young’s contribution to the growth and look forward to continuing to build the brand.”

She added “WaterWipes are a natural premium brand and with many of the traditional brands stagnant in growth, it’s clear that customers want products with a point of difference – this is even more important in today’s financial climate.”