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Fire Up earns Amazon Choice listing

Published on 10 September 2021

How following best practice and investing wisely on Amazon can grow and develop a brand

Fire Up is a natural and sustainable firelighter, containing no palm oils and no fossil fuels – just enriched with vegetable oil. Robinson Young set up the brand to be sold on Amazon in 2020, since then it has seen 7800% growth on the platform since launch and continues to rise.

Fire Up is now in first position on Amazon when using ‘firelighters’ in the search bar, furthermore it have also earned the ‘Amazon’s Choice’ badge! This was only possible by following the best practice in set up of the SKUs, building a Brand Store and A+ content, and supporting the brand with investment in Amazon Marketing. 

We are looking forward to an exciting future ahead for the brand with our strategy for the rest of 2021 and beyond