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Doetsch Grether

From the coastal waters of New Zealand to major Health Stores of the UK

ClientDoetsch Grether
Relationship since2016
DivisionHealthcare
Robinson Young have successfully managed the sales, distribution, marketing, e-commerce and Amazon for Pernaton since January 2016

We have significantly increased the sales of this range of products in all main health stores including Holland & Barrett, Tree of Life, Grape Tree and The Healthstore as well as gaining distribution across the UK pharmacy sector. We developed all the online sales including the D2C through the Pernaton website, as well as Amazon and other online sellers, growing this channel extensively.

We achieved this by firstly repositioning the products for different consumer target groups. We then also developed and implemented a comprehensive targeted national marketing and communication programme, including a highly engaging social media campaign, effectively combined with a dynamic trade promotional support plan.

We are currently now developing the design and packaging to meet both consumer and retailer needs.

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£4 million+ sales since we started managing this brand

80% increase in Amazon sales in the last 12 months

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