What we did?
Robinson Young took over Pernaton in November 2015. Since taking over the brand sales have grown by 48%.
We are thrilled to announce the launch of NEW Gel Forte to the range, offering a natural relief for aching muscles.
How we did it
We achieved this by developing and implementing a targeted consumer education and communication programme to a range of key potential user groups, designed to raise awareness and encourage trial , combined with a creative trade promotional programme that attracted interest and highlighted the product benefits at point of sale.
Sales up 48% year on year
National Marketing Campaign
Launch of NEW Gel Forte
See how we can work for you and your brand